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Lena Sanchez - Editor
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Thursday June 19, 2008
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Free Information on
building a home business with mentors that have already been
there and is doing it...Since I tend to have a longer
newsletter I'm told, by some, that it is considered an
online magazine Newsletter/ezine,
you decide?
Natural Health Education and
Home Business Facts is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue or in the online
announcement. Our Mission is to help you grow
your Home
Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
This is
the last Business Edition you will receive for a while and
possibly ever again. I am taking a Hiatus of undetermined
length starting this weekend and decide by the end of the
summer if it's permanent or simply a summer vacation from
research and publishing... Today's edition I have included
some things for you to think on and look for the best in you
and others!
"Ask
Lena Health Questions and Answers" edition will continue
weekly as
I shall continue my passion of helping others, which means
answering health questions and you should share in some of
those... Taking time for myself and family does not mean I will stop my alternative
health consulting or association with Dr. Wayne Garland, just
taking it a bit easier...
JUST REMEMBER, Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"Take Time"
Take time to work, it is the price of success.
Take time to think, it is the source of power.
Take time to play, it is the secret of perpetual youth.
Take time to read, it is the foundation of wisdom.
Take time to be friendly, it is the road to happiness.
Take time to dream, it is hitching your wagon to a star.
Take time to love and be loved, it is the privilege of the
gods.
Take time to look around, it is too short a day to be
selfish.
Take time to laugh, it is the music of the soul.
====================
SHOWCASE
SPOTLIGHT
=====================
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==========================
BUSINESS TIP
==========================
Using Article Marketing To Target Search
Engines And Humans
By Dustin Heath Cannon
Online marketing has two new trends that involve
marketing aimed at search engines and article marketing.
Search engine marketing will help web sites get ranked
higher with the search engine results pages and article
marketing is targeted more to the customers the site
owners want to reach. For those looking for higher
rankings on the web site article marketing does offer
hope, but the main key is to get the message out to all
potential customers.
Customers type in a word or phrase they believe will
lead them to their target when they are looking for
something on the internet. That keyword or phrase will
then be taken by the search engine to see if it matches
anything in the index of previously visited web sites
and according to the relevance of the search term, will
rank the results on its results page. Rather than simple
matching words or phrases on a web site to those typed
in a search box, today's search engines are looking for
more.
The search engine will look at relevant information and
considers updated textual information contained on the
page when they index a site to determine page rankings.
While original, informative articles rank high among
search engine, they will also rank even higher among the
human users who are going to be making the purchases.
Articles about multi level marketing will probably not
get near the top of a search page for health issues
unless there are articles on the site pertaining to
health issues, for instance. In addition, site owners
are allowed to write informational articles and submit
them to article distribution services which makes them
available to many other sites in addition to newsletters
and ezine publishers.
These publications will pick up the articles for use in
their publications if it offers significant information
and first provides a link to the page listed in the
articles signature box and second that link back is
noticed by search engines as a vote of confidence that
the site pertains to the keyword phrase used in the
article.
A common trick that a few companies use to try to trick
the search engines into believing that they have
relevant information to offer is keyword spamming.
Although article distribution services know this trick
well and do not post these types of articles. Search
engines are also increasing in their intelligence and
they have learned to ignore these articles. Humans who
may be able to stumble into a site with spammed keyword
articles will also be upset and will not want to return
to the site.
The concept of article marketing is still in its infancy
since there remains many questions about the type of
articles that site owners should publish and how they
can be submitted to distribution services. Most
recommendations call for at least two to three articles
every week, for different pages on a web site, with the
links in the signature block pointing to the relevant
web page, but there is not specific number or frequency.
If the site owner doesn't want to write their own
articles they can hire a ghost write to pen the articles
for them and then submit them to the distribution
services under their own name and signature block.
About The Author: Dustin Cannon, of Next Level
Enterprises, LLC is a successful Internet marketer
working with top leaders in the home business and
Internet marketing industry. For more information on a
great home business visit:
http://www.AbsolutelyNoSelling.com
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===========================
BUSINESS COACH OF THE DAY
===========================
Internet Marketing -
What Anchor Text Means To You
By Tellman H. Knudson
People in the Internet marketing world are often confused by
the term "anchor text." What does it mean? Anchor text is
any word or phrase that sits on one page, but is hyperlinked
to another. The text in that hyperlink is known as "anchor
text" because it anchors the link to the page.
What makes it important to Internet marketing?
When a search engine spider comes to a web page, it scans
the page and follows the links on it to other websites. So,
when it sees anchor text on a page, it follows the link to
the website it is linked to. When you have many different
websites linking back to yours, spiders see your page as
more important and give it higher ranking it the search
results. So, if you have an Internet marketing website about
fly fishing, and you write a post in a fly fishing forum,
you'll use the phrase "Best fly fishing tips," and you'll
make it a hyperlink that points back to your site. When the
spiders follow that forum post and land on your website,
they'll see your keywords on the page and understand that
your site is about fly fishing. You'll get credit for that
link. No one is really sure how that all works, since it's
part of a search engine's algorithm, but it does work, and
well.
This can happen with any word, though, even if it's not
pertinent to your website content. For example, the phrase
"click here" causes Adobe Acrobat Reader's website to rank
#1 for that search term in Google. The reason for this is
because so many webmasters use a .pdf file on their website,
but want everyone to be able to read it, so they might put
the sentence, "If you don't have Adobe Acrobat Reader, click
here." Then they hyperlink the "click here" to Adobe.
Hence, Adobe ranks for "click here."
You don't want to rank for terms that aren't important to
your Internet marketing niche. You want to choose terms that
are important to whatever niche or sub-niche your Internet
marketing site is in, and to be sure that there are enough
searches per month on the keywords you choose, so you get
traffic.
It's important not just to choose keywords, but to choose
the right keywords. you can go to SEO Book and use the
keyword research tool there. Plug in a very general keyword
for your niche, like "fishing." See what shows up below.
Never use the first word in the list because it will be too
competitive. Look down the list, see which words best
pertain to your website, but stop at about 10,000 searches
for the month. The words below that probably don't get much
traffic.
When you understand the importance of anchor text, it will
help you to boost your search engine ranking over time. Just
think of it as any blue word, which usually means it has a
hyperlink. Start placing anchor text links not just in your
website, but around the Web from article directories,
forums, some blogs, or wherever you can. The more links you
have out there pointing back to your website, the better
your search engine rankings will be over time.
About The Author: Tellman Knudson is CEO of
http://OvercomeEverything.com and a master of list
building. Get Your Free List Building CD, a month Free in
Tellman's List Building Club, and a Free consultation with
one of our List Building experts... Now at
http://listbuildingpower.net
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