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Sunday June 8, 2008
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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
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New week and more information forthcoming for making it a
successful one. Our coaches are here to help you to maybe
nail down a marketing technique or simply bolster your
courage or maybe the how-to's of setting up a new business.
Each edition includes something that you can read and
maybe learn from.
JUST REMEMBER, Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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MOTIVATIONAL THOUGHT
======================
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BUSINESS TIP
==========================
Paying For Advertising For Your Home
Business
By Aaron Aldama
So you just started your home business. Most likely you
have gotten an affiliate web site with your own unique
affiliate number. Now the hard part begins, you now have
to drive people to your affiliate site and you may not
have a clue on how to do that. There are many different
ways to drive traffic to your site. We will cover a
different variety of advertising you could you use to
help you build your home business. Now of course some
ways are a lot more effective than others. So I have
good news and bad news. The good news is you can make a
very nice income from building your home business. The
bad news is it will take work and you will have to come
out of your comfort zone in order to build your home
business. With that being said let's get started.
The most common way most online home business owners are
marketing is by using classified ads like Craigslist.
This is the least effective way to market your home
business. Posting in classified ads does not work,
period. It is a complete waste of time. If you don't
take my word for it, go ahead and try it. The reason
this is so ineffective is because everyone is posting
their home business ads there. When you post in
classified ads you pretty much have to hope and pray
your ads will get results.
Next people use traffic exchanges and safe lists to
market their home business. This is also very
ineffective. You may get some results but the results
will not be worth your time or money. Once again
everyone is using these methods and most of the time
your home business is not going to grow using traffic
exchanges and safe lists.
Now PPC or Pay Per Click advertising is another common
way to market. Now PPC can be very effective but you
must either have a large advertising budget or have lots
of experience in using PPC. Many companies normally
spend 10,000 a month on PPC alone. So you must have a
nice budget in order to market this way. Or you can hire
an expert and let them run your PPC campaign for you.
Either way spending anything less than 500 a month on
PPC is most likely going to be a waste.
Organic SEO is probably your best bet when advertising
on the Internet. Here is the only drawback with using
organic SEO, first you must know what you are doing and
it takes consist effort to reach the top of the search
engines. Yes you could hire a SEO company to drive
traffic to your web site but be sure to do your due
diligence on the company. There are many SEO companies
out there who are frauds.
When it comes to advertising be sure you are able to
track your results. You must be able to tell what is
working for you and what is not working for you. These
are just a few things to look out for when starting your
home business.
About The Author: Aaron Aldama wrote this article. To
learn more about advertising for your home business
visit
http://www.homebasedbusinessnewyorkcity.com/
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BUSINESS COACH OF THE DAY
===========================
Internet Marketing Secrets That Will Improve Your
Sales
By Omaro Ailoch
In the world of marketing there are lots of little tricks of
the trade that will enable you to get the most out of your
products, and you can learn many of them by visiting other
people's sites.
One example of this relates to customer sign ups. How many
times have you been surfing the internet, seen something
advertised and clicked through to find yourself looking at a
completely different site to where you first started?
If you've clicked through via a Google advert you will often
end up on what is known as a sales page. These are normally
advertising the latest book or course written by a marketing
guru. They consist of the normal selling techniques and lots
of previous customer testimonials praising either the guru
themselves or their product (or more often both).
Once they have drawn you in with clever copywriting, which
has you believing you too can change your life as easily as
they did, they then clinch the deal by offering you this
amazing product.
Not for a price, but for free.
By this time all but the most skeptical of people have been
won over and are chomping at the bit to be told how they can
get their hands on this amazing freebie. Normally this
requires your first name (so they can now personalize their
correspondence to you) and your email address, plus a button
which you click in order to receive your free product.
This will also put you on their mailing list, once you've
confirmed your request to receive any future information
they wish to send you.
When you've clicked this button a cool little marketing
trick comes into play. Instead of being directed straight to
your free download page, you are redirected to another sales
page. This time however it is aimed directly at you. You
are now introduced to a one time exclusive deal, a never to
be seen again offer which is altogether too good to be
passed up.
This time the sales pitch is slightly harder, but there are
still plenty of customer testimonials to read, not to
mention several pictures of what house or car your guru of
choice had before and after they discovered the secret this
product reveals. This is a generalization, of course, but it
gives you an idea of what to expect from these well crafted
sales pages.
And at the bottom of this very long page you discover this
product has a price.
Normally the price is quickly glossed over by a full ninety
day money back guarantee and the inclusion of half a dozen
free bonuses (sometimes many more, and often valued at
thousands of dollars) if you accept the offer. This is what
savvy sellers use to bring in more sales.
What they are banking on is that you will get caught up in
the one time exclusive, never to be seen again sales pitch
and buy this product now, instead of scrolling through it
all and hitting the button which says "No thanks Bob, I know
I will never have this opportunity again" and going straight
to your intended freebie download page.
We humans don't like to miss out on a bargain. By using
these techniques to create your own sales pages, you could
soon experience a pleasant surge in sales yourself.
About The Author: Omaro Ailoch is a senior software
engineer, an entrepreneur and the founder of OC IT Services
http://www.ocitservices.com a highly skilled California
based web development design and search engine optimization
firm.
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