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Thursday May 29, 2008
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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Subscriber Half Price AD Offer Click Here
Today's coaches are here to help you succeed and to do that
requires listening and learning then doing. Without those
two things you will waste your time reading this ezine. I'm
betting because readers have lasted so long with us that
isn't the case with most of you and to you I say; "Keep up
the good work!"
Remember, Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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MOTIVATIONAL THOUGHT
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BUSINESS TIP
==========================
Cooling Off
Those with a "brick and mortar" business, quickly
learn that there are two types of people they will meet
in their store. Those who can afford to pay for the
goods and services, and those who can't. Now that seems
simple enough.
Someone who leaves the store without buying, because
they couldn't pay now, will seldom be seen again. Sure,
some go to an ATM, withdraw the cash and return, but
they are the exception rather than the rule. Others will
write a check, but there are people who can't afford, at
this moment, to write a check either. If you can't close
a sale when they are ready to buy, they have time to
cool off, and you will most likely lose the opportunity.
The same holds true on the web. If you can't close when
someone has made up their mind to buy, you will probably
lose the sale. Now there are several methods of
accepting payment on the web. One is to have them send
you a check or money order. They have to write out the
check or get a money order, and time passes - in other
words you have lost the immediacy of the moment.
Many people buy on impulse, and if you provide a
convenient way for them to pay for the purchase, you
have a better chance of making the sale. This can take
several forms on the web, and let's talk about just two.
Many online business barely make expenses when starting
out. As you get known, it will increase, but after
awhile will level out. You are losing the impulse
purchases. Once you install online checks, your business
should immediately increase.
Obviously the online check submission has an effect.
But, you can then expect your business to level off
again, even though it will be at a higher level than
before. Realize that people will not submit a check
online if they are tight on funds.
Some people will write a check or submit one online,
knowing they don't have sufficient funds to cover it.
Yes this is illegal, but there are those who will do it
hoping to get the merchandise.
Those that do are fairly comfortable in the fact that it
is usually not worth the merchants time and effort to
prosecute, and they will simply write it off as a bad
debt. While the number of bad checks you get will be
low, you should take the next step.
It is now time for you to acquire merchant status and be
able to accept credit cards. People can now make the
purchase knowing they have 30 days to make payment. If
they were financially tight at that point, they could
make a minimum payment, but still have the advantage of
making their purchase now. At that point, your business
should take a huge jump.
If you are doing business on the web, and selling either
a product or a service, and feel you just can't afford
to get a merchant account, it is costing you lost sales.
Sure, there are upfront costs to become fully
operational with online checks and a merchant account,
but you will recover that very quickly.
But I have to have a "secure site" to accept these you
might think, and you are right. You can do this in one
of two ways that make sense. You can contract with a
company that provides web space and get a "secure site"
from them, but this requires a knowledge of HTML coding.
You also have to manually enter the credit card
information, and you have little defense against a
disputed claim, and may have "charge backs".
A second way is to set up a shopping cart. This is
probably the best way to do business online. You don't
need a secure site of your own as the company providing
the shopping cart does. An added benefit is that the
customers enter the information themselves and their
"IP" address is automatically captured. If the credit
card is declined, they can immediately enter another.
You are only notified when there is a successful
transaction. The customer is automatically sent a
receipt, so the chances of a charge back are
significantly reduced.
If you don't have merchant status, you should at least
consider "Paypal" which is probably the easiest and
cheapest way for small businesses and websites to accept
payments online. There is also a shopping cart
available, but does require basic knowledge of HTML. "Paypal"
is a viable solution for a small business. The only
drawback is that your potential customer has to sign-up
with "Paypal", and "jump through a few hoops". This does
risk "cooling off".
If you find a way to close the sale when the customer is
ready to buy that works for you, your online business
should prosper.
-----
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===========================
BUSINESS COACH OF THE DAY
===========================
Networking Should Be A Part Of Your Internet Marketing
Arsenal
By Dock Murphy
Are you an entrepreneur, locked in your business silo (home
office/desk area that's shoved into the corner of your
bedroom or kitchen/cleared space in your basement or
garage), hovering over your computer, and intently focused
on success? Are you trying to figure out what you need to do
and how you're going to do it, barely coming up for air,
never interacting with anyone because there's not enough
time and you have to concentrate?
Are you a small business owner just beginning to create and
develop online ventures? Or are you a more seasoned
entrepreneur, but you've only met with marginal success? If
so, one of the most valuable things you can do to advance
your entrepreneurial success is to network.
There is a long-standing truth in business that many of the
most successful ventures emanate from relationships
developed through networking. Whether it's a conference or
seminar event, a chamber of commerce function or tee time
at the local golf course, networking provides numerous
opportunities for business people to get together, to meet
one another, and to share ideas and make deals.
Unfortunately though, many individuals involved with online
businesses tend to separate business practices between the
world of offline business and the online business
environment (I'm not exactly sure why). As a result, they
tend not to be as involved in networking activities as
perhaps they would be if they owned "brick and mortar"
businesses rather than web-based enterprises. But, if
networking is a successful tool offline, doesn't it follow
that it would probably make sense to do the same thing in
terms of your online business?
While you may not have the opportunity of meeting people
"face to face" in your online contacts (although oftentimes
once a business relationship has been established, face to
face meetings eventually result), there are still plenty of
opportunities to network with your online peers.
Networking isn't complicated. It is simply about getting to
know others, helping them to achieve their goals, and hoping
that in turn, someone will help you. It's about connecting
people and resources to "make things happen". In fact, the
Internet is really just one big network of people sharing
information.
Networking has various benefits. It provides a source of new
and reliable information that can be of immense benefit to
you as you grow and develop your business. In terms of
marketing, networking can also serve as a valuable, and
often surprisingly accurate, market barometer. It can be an
information source for new ideas and products, and provide a
source of support for dealing with common issues, technique
sharing and more.
Networking is also an excellent means of discovering how
successful people do things, how those things are different
from what you do, and discovering how their tools and
strategies cause their businesses to succeed.
Other networking advantages include:
*Providing a means for you to find opportunities before
they're published.
*Providing you an environment to create opportunities or
have them created specifically for you.
* Opportunities for mentoring
* Opportunities to receive advanced training
Established networks can take a variety of forms that may
range from very casual to quite formal, such as the network
of a professional society or membership. Networks serve a
variety of different purposes based on the objectives of its
participants or members, and they also require different
levels of involvement, again based on their established
purposes. Prior to joining a network, it is beneficial to
evaluate its purpose, mission, membership and potential
benefits relative to your needs and goals.
A note of caution: Always be aware that networking carries
with it an inherent risk. When information is shared, there
is always the possibility of a breach of confidentiality.
Whenever you choose to share information of a sensitive
nature, be certain that you are completely comfortable with
and confident in the integrity of the individual or persons
with whom that information is being shared.
There are a number of places to find networking
opportunities online including forums, blogs and membership
sites. If you aren't familiar with any, simply search
Google, Yahoo or any of the main search engines for "your
topic" forums, or "your topic" membership sites, or "your
topic" blogs to find one you like.
Here are a few suggestions for general work at home business
online opportunity sources to help get you started:
About The Author: Dock J. Murphy is owner of Plug in Profit
http://Site.com
and writes on a variety on a variety of subjects. To find
the best work at home business online opportunity and ideas
so you can work at home visit:
Http://www.globalwealthdjm.com
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