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Thursday May 15, 2008
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Archives
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=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
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Have you done all you can do to have a successful home
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Remember, Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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MOTIVATIONAL THOUGHT
======================
"Anyone
who stops learning is old, whether they are twenty or
eighty.
Anyone who keeps learning stays young. The greatest thing in
life is to keep your mind young."
~ Henry Ford
====================
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BUSINESS TIP
==========================
Can Articles Affect Your Pagerank?
By Allen Taylor ACP
Due to Google's recent Page Rank update, some people
might feel like bench warmers because they saw their
Page Rank fall.
If you found yourself in this situation you might find
it useful to know that articles can boost your Page
Rank. So you can actually prepare for the next Page Rank
update by implementing your article marketing strategy
right now.
Articles affect Page Rank in two important ways. First,
a little about what Page Rank is:
Google instituted Page Rank in 1988 to measure website
trust. Google's philosophy of linking is that website
owners link to other websites because they like them and
trust them.
Google decided to make inbound link quality a major
factor in determining Page Rank. But they also look at
on-page factors as well. If your outbound links and
internal links are relevant and not broken then you
build trust for your Page Rank score as well.
So what are the two ways that articles build trust? By
providing website owners ways to build quality inbound
links to their website and by giving website owners
useful content to put on their websites that will build
trust.
Here's how it works: You write an article and submit it
to several article directories. Those article
directories are not your primary target. You want
publishers related to your niche to pick up your article
and publish it - on their website, their blog, in their
newsletter, and wherever you might find targeted traffic
related to your niche.
Every time one of these related website owners or
publishers uses your article you get an inbound link
from a relevant website. That is a trust building
factor.
If you put your articles on your own website then you
also encourage people to link to you because if your
article is worthy anything - that is, it provides
valuable content - then people related to your website
will want to link to it. That's another trust building
factor.
Your article content itself is useful in building trust
among your target audience. It also helps with branding
and reputation management. The more articles that are
out there on the web with your name on it the better,
(as long as the articles are well-written and
informative to readers).
People want to know that you are well-informed about
your topic if they are going to do business with you.
Great articles that help people learn more about your
topic is one of the best ways to show that you are an
expert on your topic.
Poorly written articles on the other hand can damage
your reputation. Don't buy cheap content like PLR
articles if you really want to boost your reputation
online.
Don't buy content for your articles from freelancer
websites where people promise to write your articles for
an unbelievably low price either. If it sounds too good
to be true you know it is.
Well-written articles on your topic can be written by
you personally or you can hire a real ghostwriter to
write them for you. But quality costs more. Average
prices for well-written articles vary from around $20
per article to over $100 per article.
When choosing a content provider, search for their name
in Google. Look over the articles they put their own
name on. Judge the quality from that, not from what they
say on their website.
Article marketing works. It drives traffic, builds trust
for your website, and can be used to increase your Page
Rank. All it takes is a little hard work, a good
strategy, and the drive to pursue it.
About The Author: Allen Taylor is an Article Marketing
Expert. Visit
http://www.articlecontentprovider.com or the Article
Marketing blog at
http://articlecontentprovider.com/article-marketing-blog/
for more about Article Marketing.
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===========================
BUSINESS COACH OF THE DAY
===========================
How To Write Reviews That Webmasters Will Link To
By Peter Coughlin
Product reviews are an exceptional tool to drive traffic to
your own, or any other website. They are inherently valuable
and provide benefit, which is exactly what readers and
webmasters are looking for. When content provides a benefit,
people will read it, forward it, and link to it. As an
online marketer or website owner, product reviews in
particular are a great way to drive traffic to your website
via linking, reprints, and click-throughs.
Saying that, in order for a product review to be an
effective traffic generation tool, it must also be
believable. This means that if at all possible, consider
actually purchasing or trying out the product. It's pretty
much the only way to be completely knowledgeable about a
product or service.
You also need to think creatively when reviewing. For
example, a great product review for a hair removal system
might actually have a series of reviews based on the ability
of the product to remove or reduce hair over time. This type
of review will most likely be linked to by many people
because it is a real and demonstrative review of the
product.
Here are a few things you should consider when you're
writing a review for a product or service.
1. Take the time to be thorough in your review. Every review
must answer these questions:
* What does the product promise?
* How well does it achieve those goals?
* Is it a good value?
* What are the drawbacks of the product?
* Is the product easy to use?
* How does the product compare to others on the market?
* Would you buy or recommend the product? If yes, why? If
no, why not?
2. Compare multiple products for more effect. Sometimes it's
easier to compare products than to simply evaluate one
single product. When comparing products, it is important to
remember a few things:
* Compare the same types of products.
* Compare similar attributes and features.
* Be honest about any preferences you have for one or the
other.
3. Demonstrate information in a variety of ways. Can you
incorporate graphics, pictures, or statistical data in your
review? The more comparative information you can provide
your reader, the better. Often, statistics are more easily
understood when they're conveyed in a graph, a chart or a
simple photo.
Put yourself in your reader's shoes. What would you want to
know about the product or service? While it is important to
be diplomatic in your reviews, it is also important to be
tactfully honest. If your reviews are all positive all of
the time, you're going to loses a bit of credibility. People
want the drawbacks pointed out to them too. They want both
sides of the coin.
Write your reviews conversationally. This means using
language most people understand. Skip the jargon and tech
talk. Use language that is friendly. Break the review up
into easily digested sections.
Keep to one point per paragraph and keep the paragraphs
short and easy to read. Taking the time to write your review
for online reading makes it easier to read, and thus easier
to print, publish, and link to.
About The Author: Peter Coughlin specializes in article
promotion and marketing, writing for various ezines, web
sites and publications. Find out how you can use articles to
attract visitors to your website at his article marketing
website
http://WinWithArticles.com
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