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Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
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Today's Tip points out power that you may not realize
with ebusiness and Today's coach, Marcia, has a bit of
advice that could come in handy as summer travel is just
around the corner for some of you and if you take your business
on the road with you, her
info could be very helpful... Enjoy your week and don't
procrastinate!
Remember, Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
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======================
MOTIVATIONAL THOUGHT
======================
If
you've been waiting to start really living your life, today
is the day to begin. As of this moment, your wait is over.
Sure, it would be nice if you could wait just a little bit
longer, to get in better shape, to get a little more
organized, or to save up some more money. The fact is,
though, that things are never going to be perfect, so why
not just go ahead and jump right now into the fullness of
life?
You know all those things you've been telling yourself that
someday you'll get around to doing? That idealized someday
is never really going to come, yet the good news is that
today is just fine and is here for you right now.
Today is what you have to work with. Today is when you can
actually give life to your dreams.
Today you can put those things you've been meaning to do
into real, effective, fulfilling action. Today you will
experience how good it is to go beyond merely planning,
dreaming and intending, and to bring those beautiful plans
to life.
Though it may seem very ordinary, this is the day you've
been waiting to live. Breathe in the sweet air of limitless
possibility, and make life as rich as you know it can be.
~ Ralph Marston
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==========================
BUSINESS TIP
==========================
Exposing The Power Of Emarketing
By Brad Lessard
Marketing has always been an integral part of trade, in
some form or the other. The most primitive form of
marketing probably constituted the stories that traders
told prospective customers, in order to convince them to
barter their products. Since then, the methods for
getting the marketing messages across have become far
more advanced and efficient, especially with the help of
all the technological innovations that have come about
in the field of communication. The basic principles of
marketing, of course, continue to be applied as before,
with some minor modifications.
EMarketing is the confluence of marketing principles and
technology that has become available with the advent of
the Internet. Making use of the Internet for building
the identity of a brand, retaining existing clients or
customers as well as attracting new ones, through
various activities that can help achieve these purposes,
is what eMarketing is all about.
An attempt is made to connect the clients or customers
with the business, by utilizing various technologies for
brand marketing through indirect as well as direct
response methods, over the Internet. Online marketing,
Internet marketing and eMarketing are terms that are
often used interchangeably. To put it simply, eMarketing
involves making use of the Internet for applying the
techniques and principles of marketing.
The World Wide Web is redefining the clients' or
customers' interaction with businesses in a major way. A
large number of people can be reached very fast, through
the Internet. Therefore, it is very difficult for
companies with either online or offline business models
to ignore the internet as a medium for communication
with their existing as well as prospective clients or
customers. The returns on investment that can be
achieved through eMarketing can be substantial,
especially for small and midsize businesses.
Advantages of eMarketing:
1. The kind of costs involved in equaling the reach
provided by eMarketing, through traditional methods of
marketing, are huge and can be afforded by large-sized
businesses only. So, eMarketing allows even small
businesses to reach potential clients or customers
globally.
2. Sales, information management, customer service and
public relations form a part of eMarketing, in addition
to some other ways of reaching out to consumers, in
order to offer them a broad range of services or
products. So, its scope is much wider than that of
traditional ways of marketing and is expected to expand
even further, over the coming years.
3. Companies can be more adaptive and dynamic, with the
help of eMarketing, as clients' or customers' responses
can be received and processed faster than ever before,
thereby allowing the company to derive the maximum
benefit from the channel for two-way communications that
has been made available by eMarketing. This can be a
vast improvement over traditional methods employed for
marketing, mainly aimed at conveying a brand's message
to current or potential consumers.
4. Spending the same amount of money on advertising, as
before, can create immediate leads through eMarketing.
This is because eMarketing enables the speeding up of
the buying cycle. Responses from consumers can be
obtained soon after they are provided with the necessary
information.
A potential consumer can order a trial or demonstration
or even order the service or product itself, soon after
finding out all that he or she wishes to find out about
it. This is, of course, not restricted in any way by
whether it is day or night, at that point of time, or
whether it is a working day or a holiday. This is not
achievable through traditional ways of marketing, since
people cannot acquire a product immediately after
finding out about it, in that case. Therefore, the
impact that eMarketing provides almost immediately is
unique to it.
Targeted groups can be catered to, through niche
marketing, over the Internet. People are more likely to
respond to marketing messages when these provide
information that is of interest to them. Marketers can
easily locate potential consumers for niche markets,
online. This is because a large number of people tend to
form focused groups, in accordance with their interests,
on the Internet.
In addition to that, the purchasing power of Internet
users is also of interest to marketers, since they tend
to mostly belong to the middle or upper echelons of
society. When considered as a group, they constitute a
market that no marketer can afford to ignore.
About The Author: When looking for more information and
resources related to marketing Private Label and Master
Resell Rights Products, viral marketing, e-book
marketing, internet marketing resources and ecommerce,
visit
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===========================
BUSINESS COACH OF THE DAY
===========================
Business Owners: Can You Depend On Wi-fi When You
Travel?
By Marcia Yudkin
"Don't worry - wi-fi is everywhere these days!"
That opinion is widespread, but as I prepared for a 10-week
sabbatical road trip from Massachusetts to Alaska and back,
I didn't give it much weight. I would be traveling to some
of the most remote areas of North America and needing to
check my email each morning and night to keep my business
affairs humming along smoothly.
Because I found it impossible to get reliable information on
Internet access along our route, I prepared for worst-case
scenarios. And I'm reporting my findings here to help others
plan for a similar trip.
Before we left home, I equipped myself with a wi-fi card in
my laptop and purchased a handheld phone/computer device
that could access wireless Internet too. The laptop also had
a modem that could be used for Internet access through a
phone line. And for further backup, I had a virtual
assistant whom I could call to request her to check email
for me if I were stuck someplace where neither wi-fi nor
dialup worked.
My husband and I stayed in mid-priced or budget motels,
lodges and bed and breakfast inns. We also took a few
overnight ferries. While we took day hikes, we never camped
out in the wilderness. Here's what we experienced:
Wi-fi in motel or B&B room, worked fine: 34%
Wi-fi in office or restaurant, not in room: 12%
Wi-fi in room worked intermittently: 14%
Wi-fi took more than 20 minutes to get working: 8%
Wi-fi did not work after considerable fiddling, used modem
instead: 6%
Wi-fi down town-wide from storm or outage: 4%
Wired high-speed Internet in room: 4%
Wi-fi available but forgot to ask for password: 2%
No wi-fi available, used modem instead: 12%
No Internet connection at all available: 4%
So, only one-third of the time did wi-fi work conveniently
and right away in the room where we were staying. Another
third of the time we were able to use wi-fi with some delay
or inconvenience. And the other third of the time, we would
have been without Internet access had wi-fi been our only
option.
In those no wi-fi situations, hooking up the laptop to the
phone line was our next option. Most of the time, this
happened in isolated places where finding a coffeehouse with
wi-fi for patrons was totally out of the question. And in
nearly all of those cases, the laptop modem came to the
rescue.
In Watson Lake, Yukon, however, a town of about 1500 people,
the high-speed Internet network was DSL and did not work
because phone service throughout the town was down. This
meant that my backup plan - calling my virtual assistant -
wouldn't work, either. There was nothing I could do about it
until we drove on to another waystation on the Alaska
Highway where my hand-held device picked up wi-fi at a truck
stop.
In Alaska, we stayed one night at a rustic lodge in the
middle of nowhere that said they had wi-fi in the
restaurant, but it didn't work, and our room did not have a
phone line to which we could plug in the modem. The lodge
did not have a pay phone, either, for a call to my
assistant, so again we hunted down a wi-fi connection in the
next couple of towns the following day.
We were in luck - these nights and the nights we slept on
ferries that didn't have Internet access - didn't generate
any of those angry "Why the #%@$* didn't you answer my
email?" messages that any business owner dreads.
One bonus bit of advice: In many places, motel clerks stared
at me blankly when I asked if they had wi-fi. But they all
understood the question, "Do you have wireless Internet?"
Use the longer question, especially outside of metropolitan
areas.
About The Author: Marcia Yudkin, author of Web Site
Marketing Makeover and 10 other books, publishes a weekly
newsletter on creative marketing, Marketing Minute (http://www.yudkin.com/marksynd.htm
). Find out more about her report "Take Your Business On The
Road," at
http://www.yudkin.com/ontheroad.htm .
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