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Sunday April 6, 2008
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Free Information on building a
home business with mentors that have already been there and
is doing it...Since I tend to have a longer newsletter I'm
told, by some, that it is considered an online magazine (ezine). Newsletter or ezine,
you decide?
Free advertising Opportunity!
One ad only
per new
subscriber.
Watch For A Natural Environmental Facts
Health edition on Wed. & Friday
with alternatives to traditional medicine and pros and cons
for traditional and natural... Then comes Monday's Ask Lena Health Q &
A! Answering questions presented by subscribers with
natural healthy alternatives.
Your Home Business Coach Ezine is available by subscription only. We
do not make its subscriber list available to
third parties. All subscribe and unsubscribe information
can be found at the end of this issue or in the online
announcement here. Our Mission is to help you grow
your Home
Business and educate you to a Healthy Alternative lifestyle
and natural medicine! Without health
your business cannot grow!
Archives
============================
=> IN THIS ISSUE!
============================
<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information
================
EDITORS' REMARKS
================
Greetings and thank you for being an
optin subscriber.
Advertising Options Click Here
I
learned something along my 70 years of life travel; There
are numerous ideas and ways of looking at something and my
goal with the ezine is to let you see different ideas and
pathways available for your business building. I'm hoping
that you can be open enough to look at others ideas and
pathways and then find the right one for you.
Do what you must to be successful as
long as it's honest, something you enjoy and doesn't hurt
anyone.
Lena
Reminder:
Don't Pass On
Misinformation. to others. Find out if it's real check it
out at
hoaxbusters
Does a website sound too weird to be true?
Find out if it is
Click
Here
======================
MOTIVATIONAL THOUGHT
======================
"
"When all men think alike, no one thinks very much."
~ Walter Lippmann
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BUSINESS TIP
==========================
New Media Marketing Growth
By Brad Lessard
Video, audio, text or other forms of communication that
is two-way, and enabled or distributed through the
Internet, is often referred to as the new media.
Despite the proven efficiency, marketing communications
online have still not been appreciated or understood as
well as these should be. The marketing mix should be
designed after giving due consideration to management of
the company's reputation online, as the media business
continues its shift towards the World Wide Web.
Product reviews, blogs, message boards and podcasts,
among other mechanisms, are part of online communities
that provide forums, where suggestions, questions,
criticism, praises, etc., are posted. The businesses
often take an active part in the establishment of such
communities, so that customers who feel satisfied by
their services or products can come together and share
their experiences. All this forms part of the concept of
new media and incorporates a fair level of transparency.
Rather than believing advertising dispensed through the
print media, television, direct mail and radio,
consumers are increasingly known to believe opinions and
advice obtained from peers, who have tried out a service
or product. Referrals and Internet research are the
basis of decisions to purchase, more than ever before,
and statistical evidence is now available to show that
there is truth in this contention. Therefore, the
premise that points towards influence among consumers
being lost by advertising of the traditional type is
gaining credence and can be used as a powerful argument
in favor of the promotion of new media marketing.
Potential risks might actually be mitigated through
answers that are transparent and honest and aimed at
solving issues, even though one view is that weaknesses
of the business are likely to be exposed to competitors,
besides individuals, who might post comments that could
be highly critical, at times.
Podcasts, blogs, web video productions, RSS and other
such technology applications driven by the Internet
effectively aid the process of new media marketing.
Despite that, numerous organizations are yet to engage
customers in online communication.
This is often because:
1. Several individuals have been asked to leave
employment on account of some of the content on their
blogs having been found to be objectionable by their
employers. So, it is evident that many companies still
do not have proper guidelines in place for employees who
engage in digital communication.
2. Often, it is not clearly specified as to which
department is supposed to interact online, as part of
the new media marketing process.
3. IT personnel are often required to assist public
relations or marketing professionals with implementation
of marketing initiatives that are based online, since
they are not capable of doing it on their own. This is
despite the fact that the key messages of the
organization are meant to be articulated by the PR or
marketing professionals.
4. Despite what is evident from the trends, marketing
budgets of organizations continue to allocate more funds
for traditional and, often, offline channels of
communication, even as marketing communications that are
based online continue to become more efficient.
5. The readership of newspapers continues to decline in
the US and the broadcast audiences continue to become
increasingly fragmented, along with increase in the
hours spent online daily by users.
The following have also changed the situation in favor
of the new media:
1. The growth of wikis, podcasts, blogs and other such
media that are generated by consumers.
2. Conventional media is trusted less by people than in
the past.
3. Since conventional media content has become
homogenized, on account of consolidation in the
entertainment and media industries, some niche markets
are not being catered to sufficiently.
The capacity of conventional media to cover daily
happenings is increasingly becoming restricted, partly
on account of the advent of new media. So, as the impact
created by press releases in the conventional media
decreases, it is advisable for companies to leverage new
media to communicate with existing as well as
prospective customers or clients, rather than corporate
communications or public relations. This should be done
despite the attempts of newspaper companies to overcome
the challenges they are surrounded with.
Database marketing, websites, content management, blogs,
search optimization and podcasts should all be employed
as a part of the new media marketing communications
programs.
About The Author: When looking for more information and
resources related to marketing Private Label and Master
Resell Rights Products, viral marketing, e-book
marketing, internet marketing resources and ecommerce,
visit
http://www.moneytreecentral.com for complete
details.
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===========================
BUSINESS COACH OF THE DAY
===========================
Automate Your
Online Business For Peak Productivity
By G.T. Bulmer
Big corporations know this secret to success and if you are
serious about building any kind of a business, including a
successful Internet home business, you need to follow their
example: target peak productivity. That is, aim to produce
the greatest results with the least effort at the lowest
cost possible. The bottom line: maximum profit.
Before moving forward on this topic, there is one more
element to the productivity equation that must also be
mentioned, and that is quality. Your reputation as a
reliable source or preferred supplier depends on it. Your
future in whatever line of business or service you choose,
from Big Industry to a home based online income opportunity,
is reliant on your commitment to quality. Focus on
efficiency, but do not sacrifice quality or value.
Compliments of the World Wide Web, the Information
Superhighway offers opportunities for unprecedented
efficiency and productivity. Systems and methods of online
marketing are now available to quickly increase the volume
and speed of your efforts and accelerate your results. Your
task is to identify the resources that best serve your
needs, then take advantage of them. They are easily
accessible.
Online marketing gurus will tell you that automation is the
key resource for Internet business efficiency and
productivity. Many online marketers regard automation as the
most valuable attribute above all in any successful Internet
marketing campaign.
Automation is the process of putting your business on
autopilot. When you automate your daily marketing activities
you save time and effort and produce faster results.
Successful online marketers automate as many of their
activities as possible.
Automation can be used to enhance the popularity of your
website. Site popularity is extremely important in this
competitive marketplace, and search engine optimization (SEO)
is a hot subject. Automated SEO tools and resources are
available to help improve your site popularity and move it
higher in the search engine rankings.
Other automated systems and services available include
traffic generators, link exchanges, directories and
advertising services, to name a few. These resources are
designed specifically to draw traffic to your site.
Auto-responder systems and services are another beneficial
resource sector that has become vital to contemporary online
businesses. Using an auto-responder system, you create your
own list of subscribers who willingly opt in to a free
service that you offer, like a newsletter subscription or
marketing mini-course. By opting in, they agree to receive
other periodic messages and offers from you. Your
auto-responder automatically fills subscription requests and
sends follow-up messages, leaving you free to focus your
energies elsewhere.
The list of online marketing tools and service providers is
endless. While every business has its own unique qualities,
a little research will show you that Internet resources
exist to fit every need.
The goal of business is peak efficiency and productivity.
The target is maximum profit. Automated marketing tools and
systems enhance the process and when the right resources are
used effectively, the desired results will follow.
Do whatever you need to put your business on autopilot. Get
automation working for you 24 hours a day and you will enjoy
accelerated success.
About The Author: GT Bulmer writes on a variety of subjects.
His Internet site,
http://StarrBizz.com, offers marketing information and
strategies, a library of informative articles by Internet
business leaders, and immediately accessible affiliate
resources.
http://www.StarrBizz.com Free subscription to Internet
home business tips newsletter
http://www.pluginprofitsite.com/main-18861 Free
Affiliate Secrets Mini-Course
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