Natural Health Education & Business Facts aka Your Home Business Coach Ezine Click To Subscribe


Lena Sanchez

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Lena Sanchez - Editor
Click Here To Email Lena 
928-636-9425
Sunday March 30
, 2008

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Free Information on building a home business with mentors that have already been there and is doing it...Since I tend to have a longer newsletter I'm told, by some, that it is considered an online magazine (ezine). Newsletter or ezine, you decide?
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One ad only
per new subscriber.

Watch For A Natural Environmental Facts Health edition on Wed. & Friday with alternatives to traditional medicine and pros and cons for traditional and natural... Then comes Monday's Ask Lena Health Q & A! Answering questions presented by subscribers with natural healthy alternatives.


Your Home Business Coach Ezine is available by subscription only. We do not make its subscriber list available to third parties. All subscribe  and unsubscribe information can be found at the end of this issue or in the online announcement here. Our Mission is to help you grow your Home Business and educate you to a Healthy Alternative lifestyle and natural medicine! Without health your business cannot grow!  Archives



============================
=> IN THIS ISSUE!
============================

<> Editors' Remarks
<> Motivational Thought!
<> Spotlight of the Day
<> Paid Ads Week/Month
<> Business Tip
<> Advertising Links
<> Business Coach of the Day
<> Change Your Life Information

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EDITORS' REMARKS
================

Greetings and thank you for being an optin subscriber. Advertising Options Click Here

A new week verging on a new month and a good time to look ahead and see where you need to go in your business. Since I was one of the worst writers in the world it's really a fluke that I not only write a lot of copy for my ezines but over the years on the internet I have written and had a lot of articles published and doing so have built a large part of my business from those articles. Today's coaches will assist you in that part of your business by giving you the why, how's and how-to's of article writing that can benefit anyone who is already writing articles without success or who thinks he/she can't write but wish you could. Take note of both coaches for maximum help in article writing and publishing.

Do what you must to be successful as long as it's honest, something you enjoy and doesn't hurt anyone.

Lena

Reminder:

Don't Pass On Misinformation. to others. Find out if it's real check it out at hoaxbusters 

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MOTIVATIONAL THOUGHT
======================

"Where we stand is not as important as the direction in which we are moving."

~ Oliver Wendell Holmes, Jr.(1841-1935)

 


====================
SHOWCASE SPOTLIGHT
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PAID WEEK/MONTH SPOTLIGHTS
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BUSINESS TIP
==========================

Article Writing - Key Phrase Optimization
By Chris McElroy AKA NameCritic


Ok, I have to review a lot of articles that are submitted to my article directories and those that writers send me as samples of their work. Those applying for a job as a writer want to impress me with their ability to optimize the sample article I give them for the key phrase I assign.

In doing so they send me a sample where every sentence begins with the key phrase. Or one sentence ends with the key phrase and the next sentence begins with the same key phrase.

There are a lot of webmasters buying this type of content on the web. They think that the number of times the key phrase is in the article is way more important than the actual content and the article's readability.

Because these webmasters BELIEVE they know about SEO and article marketing, they request this keyword density as if it is the most important thing.

Then writers that are new to the web and who want to please their customers do as they have been asked to do. After all the customer is paying for it. So give them what they want right?

Wrong. I may be a total pain in the butt, but my clients know that when they request something and I don't agree with it because I know it won't help them, I speak up and let them know how they could benefit more by doing it a different way.

Being a yes-man is not what these clients need. They need someone who spends time to learn what does or does not work and who will advise them on the best approach to SEO or article marketing.

Write the article for the reader first and SEO second. you will find that you will naturally include that key phrase where it is appropriate to do so. Read it over after you finish and see if there is a spot or two where you could have added the key phrase without the article being spammy to the reader.  It can be done. Our writers do it all the time for our clients. You can too.

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===========================
BUSINESS COACH OF THE DAY
===========================

Ezine Article Writing - Structure And Stretch
By Elaine Currie


If you are a webmaster you will know that writing articles for publication in ezines is an excellent way to get free publicity for your website. One thing that holds many would be writers back is that they don't think they will be able to find enough to write even on a subject they know well. Webmasters who have never written an article before tend to feel their minds go blank at the suggestion of writing for publication. One of the most common reasons for not writing articles is that people do not think they will be able to write enough about a topic. This worry is usually overcome during the writing process but, even if you run out of words too soon, there are a few useful tricks you can use to increase your word count.

Most article directories will not accept an article consisting of fewer than 500 words; the most suitable length for an article is between 500 and 700 words. Let's go for 500 words for our first attempt. That might sound a lot but, if you look at the structure of most articles you will see that they are broken down into three sections: introductory paragraph, main content and closing paragraph. In turn, the main content will be broken down into 3-5 paragraphs.

If you plan your article to have three paragraphs of main content, you only need to find 100 words to write in each paragraph and that is a far easier goal to think about than finding 500 words. When you write the article, you obviously won't have exactly 100 words in each paragraph but this rule of thumb gives you something to aim for. Decide in advance on the sub-topic of each of the main content paragraphs, you can give them subheadings if appropriate, otherwise just use the sub-topics to plan your structure.

To get a feel for structure, let's look at an idea for an article. Our subject can be planting spring bulbs and our plan will look something like this:

Introduction - general information eg about types of bulbs available for spring flowering, type, varieties available, colors available, best time to plant, benefits of using bulbs in preference to other forms of planting.

Para 1 - choosing the right bulbs for particular situations eg shaded ground, containers, mixed planting, indoor displays etc. 

Para 2 - planting techniques e.g. choosing growing medium for containers, choosing containers, depth to plant different species, color schemes

Para 3 - general care e.g. watering, when to cut down, propagation, naturalizing

Closing - brief summary of topics covered or something along the lines of "if you follow this care guidance, your bulbs will provide a colorful display year after year".

In this plan our closing paragraph is very brief but there should be no problem in writing well over 100 words for the first paragraph. In fact, if you are a bulb expert, you could write several articles based on each of the sub-topics.

If you feel you need to write an article on a particular subject but really run out of things to say, there are a couple of simple ways to bring your word count up to the level required by the article directories. Make it a rule, however, that you never use artificial padding to inflate your word count. The trick is to add words that enhance the value of your article, not just puff it up. These are legitimate ways of boosting your word count:

1. Add a sub-title to the article and use sub headings (if appropriate) for each paragraph.

2. If you use acronyms or initials, place the full term in brackets after the abbreviation. eg if you are talking about PPC, add "(this stands for Pay Per Click advertising)" after the abbreviation to add seven extra words.

3. Use quotations or statistics. Some articles can be uplifted by the use of a famous quotation. Inserting the quotation and author name adds several words but you can expand this by adding a brief biographical note about the author eg "the famous Russian metaphysical poet". If the article is not suited to the insertion of quotations, you might be able to add an interesting statistic. The information together with details of  its source will add more words.

If you follow the steps set out above, you should find it comparatively easy to write an article of sufficient length for Ezine publication.

About The Author: Elaine Currie is the owner of the Free Top 30 Work At Home Directory at http://www.huntingvenus.com and author of the book Ezine Article Writing - 10 Steps To Success. View the best work at home ideas online and download the book free of charge at:
http://www.huntingvenus.com/free_ezine_articles_writing_ebook.shtml


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The Editor holds no responsibility for URL's being correct or incorrect. Ads are simply copied and pasted as submitted with highlight for saleability added by editor... We have accepted all advertisements in good faith, but the advertisers are completely responsible for the content and accuracy of their advertisements. We do not recommend one over another nor do we give any warranties and we accept no responsibility in regards to the ad content below. Neither the editor nor publisher is associated with the following advertisers so we suggest that you exercise due diligence! 
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